Companies communicating their socially responsible initiatives to the public have increased employee loyalty, greater consumer trust, improved community support, and an enhanced reputation. Recent studies indicate that these benefits have a direct effect on the company's bottom-line and long-term sustainability. "CSRwire is the ideal venue to help companies translate their progressive, innovative, and responsible initiatives into a competitive advantage that is reflected in their financial success," said Meghan Connolly, CSRwire Director.

Companies are recognizing the competitive advantage of not only being socially responsible, but of effectively communicating such initiatives. CSRwire has already attracted companies such as Computer Associates, Kellogg, Chiquita Brands, Inc., and Agilent Technoligies.

"We see the CSRwire service as an effective and efficient way to reach different stakeholder audiences who are interested in our performance as a leading global corporate citizen," said Gene Endicott, Public Affairs Director, Agilent Technologies.

Press releases are distributed nationally through syndication and contacts with major publications including Time, USA Today, The Wall Street Journal, and BusinessWeek. Additionally, the site contains relevant content on corporate social responsibility topics and articles by prestigious public relations firms such as NewCircle Communications and Cone Communications. CSRwire is completely free to users and membership discounts are offered to non-profit organizations.