How does a video go viral? It is a question worth asking yourself if you are investing in videos for promotional and marketing purposes for your business. Below are 10 qualities that make a video gain popularity and be shared across blogs and social media sites.
Think of it as a bingo game. You will have a higher chance of winning if you strive to have are many of the qualities stated below as possible.
1. Do Parodies or Spoofs
When doing a spoof or parody, go with something that everyone knows. It could be a TV show, a song, or a movie so that people can have a reference point when trying to understand and relate to your content. Add a twist to it to inject some humour. This is the strategy that Al Yankovic used to become famous.
2. Incorporate Music
Try and include elements that stimulate other senses other than those of taste and smell. Overall, it will what people see and hear that matters, and that is how you can make a video that is engaging and entertaining. You can achieve this through music, which can be your creation or under a Creative Commons license. You do not want your video to go mute because YouTube pulled down the sound due to copyright infringements.
3. Use an Up-Tempo Tune
The idea is to grab the attention of the viewers by playing upbeat music at the background. The tunes will raise their excitement and anticipations. While there are deviations to this strategy, music with a fast tempo will generally perform better than a slow tune.
4. Make Your Video Very Short
Ensure that you captivate your audience but making your content easy for them to consume. The footage you have may be awesome, but it will mean little if it is too long. Strip it down to the essential minimum. As you do this, take into account that most people will spend a few minutes watching a video before they find it boring or interesting.
5. Be Funny
As pointed out earlier, you should inject humour into your video. However, you should be funny to other people other than you. Do not think that you are funny, but let it be seen by how people respond to jokes. Before publishing your video, test it on a few close colleagues to see their reactions. It could be an inside joke that only a few understand.
6. Edit to Have Sharp, Quick Scenes
Every second of the video you create should address the need to capture the viewer’s attention. Do not spend a second more than necessary on one scene so that your audience does not get bored. Work with short, precise scenes that are less than ten seconds so that you can stir curiosity and have the viewer follow through to the end of the clip.
7. Be Bigger Than Life
Crazy is something encoded in people’s DNA. They love the unordinary, the uniquely different things that take them away from the norm of everyday life. As such, take risks as you try to capture something remarkable for your video. It could be creating ludicrous scenes at the workplace, acting silly in public, or performing insane stunts.
8. Don’t Get Stuck on Quality
Quality is paramount when making an awesome video, but this does not mean that you spend a lot of money and effort on HD video recording via expensive cameras or hiring a film editing expert. Don’t churn out something too shabby; but remember that what counts most is the ideas and creativity behind the content. Seek out a design agency – Basingstoke, Manchester or London can provide some good companies that can give you a nice design without much expense.
9. Grab Your Audience in the First 5 Seconds
Remember the point about keeping the scenes short (under ten seconds)? Then for this, you need to adhere to the same but now ensure that you send the message home and captivate your audience in the first 5 seconds of the vide. Keep the intro short and concise – jump right in, set the stage to lure them in before they decide to move on to the next clip.
10. Try Your Best to Exclude “Corporate Friction”
Such a strategy may be difficult to overlook, especially for companies that are creating content for promotional or marketing purposes. If you lean too much on a call-to-action angle and throw your logo everywhere, people will be quick to consider the video a commercial. The best tactic is to be subtle with the promo elements as you strive to be creative about the content you wish to show. For instance, you can encourage your viewers to do something that relates to your business indirectly.