A new “viral video” that I’ve been working on, which I plan on launching next week, is my inspiration for creating this list of ten video qualities that inspire viewers to share video content throughout social media sites and blogs.
Please note that this list isn’t an exact science of creating viral content but more like playing bingo. The more qualities listed here you have, the more likely your video will triumph — and “go viral.”
Make A Spoof
Do a spoof or parody of something people are familiar with. By making a play-off of something everybody already knows, like a popular movie, TV show, or song, you give people a reference point that helps them relate with your content. This is what made Al Yankovic so famous. It is all about making people see something they are familiar with in a new way using humour.
Make Use of Music
Elements that rouse peoples senses, apart from taste or smell, make videos more entertaining and engaging. Here’s a suggestion: use music Creative Commons License music or create your own if you can. It’d be disappointing having your music removed by YouTube due to music copyright issues.
Be Short and Concise
One of my favourite pieces of advice when it comes to content creation is — make sure you murder your darlings. What a lot of people don’t know is that content is more valuable if it is easy to consume. While you might have a ton of awesome footage, always remember that is less is more when it comes to video content. With that being said, use the absolute minimum when creating your video. Most of the people browsing the internet often have very few minutes, or even less, to watch videos.
Make Sure Your Music is Upbeat
While there are some deviations to this tip, using lively, upbeat music as a focus or background tends to grab the attention of the viewer and keeps them excited. From experience, I have come to learn that fast music tends to perform better than slow music.
Make Scenes Sharp and Quick
When creating a video, think of it as a game where the prize is to capture and keep your viewers’ attention. If a single scene lasts more than 15 seconds, your audience might get bored and move on to something else. Creating quick, 3 to 10 seconds scenes will stir your viewers’ curiosity, increasing the likelihood of your video being watched to the end.
Focus on Tickling the Viewers’ Funny Bone
When trying to be humorous in your videos, avoid “inside baseball.” When creating funny content, ask yourself the following questions: would an outsider appreciate it? Is the joke or humour an inside joke that outsiders might not understand? Before making your video public, test it on a few outsiders.
Quality Isn’t Key
Videos do not have to be recorded in HD on expensive cameras or edited by a professional film editor for them to be awesome. The value of your video lies in how creatively you bring out your idea, not in the gloss.
Go Big or Go Home
As humans, we are drawn to crazy things; things that we don’t see every day. Take some risks, capture remarkable things using your camera. Create ridiculous office scenes, act silly, perform some jaw-dropping but safe stunts. This is the sort of creativity that took Saturday Night Live to the top!
The First Five Second Rule
The first five seconds of a video is normally what determine if viewers will continue watching or not. Avoid making your video’s intro very long as you try to “set the stage.” Instead, dive right into the subject matter and capture the attention of your viewers before they move on to other things.
Avoid “Corporate Friction” if Possible
This is one of the toughest things for businesses that create content as part of their marketing program to do. If you toss your company logo everywhere and make use of sales-related calls to action, viewers will see your video as a commercial and won’t share it with others. My advice, find a balance between creativity and subtlety. For instance, you could ask your viewers/audience to participate in something that is indirectly related to your business, or seek the help of a video production agency. Nottingham, London, Manchester, you can find them everywhere.
Do you think other qualities make videos viral? If so, what are some of them? Are there any viral videos you think are creative? Please share your ideas and views with us; we’d really like to hear from you.