Having a strong online presence isn’t optional anymore. If you want to get ahead in today’s world, you’re required to have a great website. You want one that is reliable, looks professional, and not only looks good on the surface but also practices excellent design choices to boost SEO. That combination makes a huge difference, and there is a large gulf between good web design and poor web design. Companies such as Leapfrog Internet Marketing can really give you the edge when it comes to mastering SEO.
A good digital marketing campaign is important, and an overall strategy is important to get the most out of any online efforts. All that being said, good web design that is also SEO based will create the most possible traffic. Good design will look great aesthetically, be easy to navigate for visitors, and also take care of important on-site and technical points to make Google and other search engines happy, as well.
The key is knowing what to do up front so you make a website that Google will love. This isn’t the type of thing that you want to wing while shooting from the hip. So, what can you do to make sure your website is designed to be SEO-friendly right off the bat?
Connect With Social Media
Social media footprint is an important part of modern SEO and integrating your social media accounts with your website is a crucial part of making sure your website is SEO-friendly right off the bat. This includes Twitter, Facebook, Pinterest, Instagram, LinkedIn, Quora, or others. The big ones are important and it’s easy to add buttons to make it easy to share your articles, blog posts, and pages or to allow visitors to subscribe to your own.
Fully Optimise Your Images
There are actually multiple things to look at when optimising your pictures. Alt tags should be added to every single one using a keyword, while the size of the images need to be in a reasonable range. Make sure the pictures are clear, and even the name of the photo can make a difference. Why name the picture file Pic01.jpeg when it can be [keyword]Pic01.jpeg? Fully optimising these images for SEO will make a big long-term difference.
Frequently updating your content is an important part of good search engine optimisation. Design your website to make it easy to update and that way you can take advantage of this.
Don’t Overuse Flash
Flash was popular for a long time, but it is on the way out. Don’t overuse Flash elements not only because of this but also because search engines can’t read Flash. That means as far as they are concerned, that is blank space.
Use Keywords Intelligently
Keywords should appear in all page titles, frequently in headings, as well as in meta descriptions. Using variations of keywords instead of the same one over and over is crucial to get the most out of this strategy. That just makes things more readable and enjoyable for online visitors, as well.
Responsive Web Design is a Must
Mobile technology matters. While the threats of “Mobile-geddon” from Google’s update several years back may have been overstated, that doesn’t change the fact that many searches are done via mobile devices. If your website doesn’t look good on mobile devices you are leaving 50% of your potential traffic on the table. Add in factors like loading speed, which matters a lot for SEO and is affected on mobile devices, and not having a responsive website can still end up hurting your site’s performance and thus how it is going to rank on Google. All new websites should be designed with responsiveness in mind.
Search-Friendly URL Structures
Simple, easy-to-read URL structures that are well-organised and keyword focused make a big difference. Don’t use random letters, numbers, or long strings of characters. You want shorter URL structures that are direct, and that is going to have a huge impact when it comes to SEO.